No, I’m not talking about movie stars, nor the fiery balls of gasses we gaze at when the light pollution isn’t too strong. I’m talking REVIEWS. Yes, those little yellow stars we so casually click to show how we liked (or hated) the dinner we ate, the movie we watched, or the book we read.
I don’t know about y’all*, but before I buy an electric toothbrush, or sausage stuffer, I go on Amazon and read the reviews. Usually I start with the 4 and 3’s, as they tend to be a bit more realistic. The guy who gives it a 1 because the box got stolen off his porch just shouldn’t be allowed to even write reviews, and the chick who gushes that the product saved her marriage and her life, is probably a little whack as well.
For an indie author (read,’me‘) these reviews are vital to sales. No one has heard of the author starting out. His books aren’t front and center on the shelves at Barnes & Noble (which apparently publishers have to pay to have happen). What does that new, up-and-coming author need?
You guessed it. Stars. Even if it’s 3 stars, with thoughtful commentary, it helps a reader decide whether what the person liked/ disliked, would fit for them. Do I care that my sausage stuffer doesn’t come with a 12mm stuffing tube for pepperoni snack sticks? Nope. Do I care if it has metal gears? Yep.
Perhaps this post is just a pitiful plea to those who have read my book(s) to leave a review at their favorite site, whether Amazon, Goodreads, B&N, or their own blog. Or just a general shout out for how you can be an integral part of an indie author’s marketing and PR team.
* I’m not from the south, but I think English misses out on not having a true second-person plural. If I was writing in French, I’d say ‘vous’, if in Spanish, ‘ustedes’. It’s very handy.